NEW YORK–May 11, 2016—Zuznow, an innovator in enabling enterprises to deliver omni-channel experiences to customers and employees announced today the appointment of Veronica Mathieson to the position of marketing director. In this new position, Ms. Mathieson will be responsible for Zuznow’s marketing strategy, operations, communications, and public relations efforts, including shaping the company’s brand in the marketplace.
“Veronica has extensive knowledge and background in high tech and business-to-business marketing and we are excited to have such a seasoned executive join the team,” said Chen Levkovich, Zuznow’s founder and CEO. “She has the skill and insight to help us strategically build our brand, and guide the company’s overall market strategy.”
“I have had the opportunity to work with highly successful companies; from start-ups to multi-national corporations and I recognized in Zuznow the vision, quality and energy that make a great organization,” said Ms. Mathieson. “I look forward to working with this innovative team to build a superior marketing organization that translates into business results for Zuznow.”
Ms. Mathieson has more than 20 years of experience in the marketing and public relations fields developing, managing, and executing strategic programs. Most recently, Ms. Mathieson served as director of marketing at RightAnswers, a leading provider of knowledge management, self-service and social knowledge solutions for customer service, where she managed the development and implementation of the company’s marketing initiatives.
She previously served as Vice President of Marketing at online advertising network Collective, spearheading their marketing and public relations efforts, strengthening Collective’s leadership and brand awareness in the online advertising marketplace. Before that Veronica served as Vice President of Marketing for Undertone, building the integrated messaging and marketing program that lead to the company’s rapid acceptance and perception of leadership in the marketplace.
Earlier in her career, Veronica directed marketing communications and public relations for Motorola’s Multi-Service Networks Division which was spun out creating Vanguard Managed Solutions. In that role, she developed and managed the global execution of the Vanguard Managed Solutions’ award-winning branding and marketing communications strategy.
Over the years, she has managed partner marketing relationships with leading technology companies including Microsoft, IBM, Intel, Cisco, AT&T, and ServiceNow. Ms. Mathieson has also held senior-level marketing positions at UniPress Software, Magic Solutions, Inc., and Seagate Software, Inc.
Ms. Mathieson holds a bachelor’s degree in business administration and marketing from Georgian Court University.