Hello and welcome back! Today, we're diving into the world of Surfer SEO, a powerful keyword tool that can significantly boost your content's SEO performance. If you're ready to take your content, website, or product to the next level, you're in the right place.
Surfer is a platform designed to generate perfect keywords and outlines for your content, posts, or business. By optimizing your content for search engine results pages, Surfer helps you rank higher in search results.
This means when someone searches for a product you're selling, your search engines result would be ranked higher than your competitors. The higher your ranking, the more likely you are to get more sales, leads, and customers.
Sign Up For Surfer SEO
You can sign up using your Gmail account or by entering your email and password.
After signing up, you will be taken to your dashboard where you'll find all the content marketing tools you need for SEO optimization.
Understand Your Dashboard
On your homepage, you'll find an overview of all the different tools you're using for search engine optimization. This gives you a quick glance at everything you have within your different tools.
On the left, you'll find the navigation panel with tools like the Content Editor, Audit, Content Planner, SERP Analyzer, and surfer's keyword research analyzer on page optimization tool here.
- On your homepage, you'll get an overview of all these different tools, giving you a quick glance at your SEO optimization tools.
Use the Content Editor
Here, you can write your content directly inside the surfer content editor. As you write, Surfer SEO provides real-time suggestions on how to improve your content. This includes recommendations on word count, missing keywords, topics, and questions to answer.
Click on the Content Editor on the left side of your dashboard.
You can write your content directly in the editor. As you write, Surfer SEO provides real-time suggestions on how to improve your content. These suggestions can include word count, missing keywords, relevant topics, and questions to answer.
The Content Editor also allows you to add different types of headings, lists, images, links, and back codes to your content. The goal is to achieve a content score of 70 and above (indicated by a green light) which suggests that your content is likely to rank well for organic traffic.
Perform an SEO Audit
Surfer SEO will provide a detailed SEO metrics report for your page, comparing it to the keyword you want to target. This includes feedback on page optimization, word count, keyword density, page loading speed, and more.
After writing and optimizing your content, use the SEO Audit tool to analyze your page.
Input your page’s main keyword into the main search bar, then enter your page’s URL under the “comparison” section. Hit “Audit” next to your URL.
Surfer SEO will generate a detailed SEO metrics report for your page, comparing it to your target keywords. This includes feedback on word counter, keyword density, page loading speed, and more.
Plan Your Content With Domain Planner
- The Domain Planner tool helps you plan your content strategy.
- Input your web domain or a specific keyword to create a content plan. Surfer SEO will then suggest the best keywords to target based on your website's authority and the competition level of the keywords.
Analyze SERP with SERP Analyzer
Once you've identified your keywords, input them into the SERP Analyzer. This tool will analyze the top-site ranking for these keywords and provide you with data on their content, structure, and SEO strategies.
The SERP Analyzer tool allows you to analyze the top-site ranking for a specific keyword, providing a detailed analysis of various on-page and off-page factors.
Input your chosen keywords into the SERP Analyzer. It will analyze the top-site ranking and provide data on their content, score, and SEO strategies.
You can use this information to understand what factors are contributing to these pages' high rankings and apply these insights to your own content.
Conduct Keyword Research Tool
Use the Keyword identification feature to find additional keyword recommendations.
You can change the location focus of your keyword search to get location-specific keyword suggestions.
Finally, use the surfer's keyword recommendations tool feature to find additional keyword proposition.
You can change the location focus of your keyword search to get location-specific keyword ideas.
Surfer SEO also provides a built-in clipboard to list target keywords as you go.
Track Your Rankings
You can use Surfer to track your rankings and see how your SEO efforts are paying off.
The Rank Tracker tool allows you to track the rankings of your keywords over time, helping you make necessary adjustments.
Surfer SEO provides a backlink analysis tool that allows you to analyze any website's backlink profile.
Use this tool to identify high-quality backlink opportunities.
Use the NLP (Natural Language Processing) Feature
Surfer SEO incorporates NLP to better understand and analyze content.
NLP identifies entities (people, organizations, locations, etc.) in your content, which can impact your content's relevancy score. NLP can also identify sentiments within your content.
Use the NLP feature to gain insights into how effectively your content is speaking to your intended audience.
Understand and Use True Density
True Density is a unique Surfer SEO feature. It determines the optimal number of times keywords and phrases should appear in your content.
To use this feature, first, run a SERP analysis on a keyword you want to rank for. The result will show the recommended keyword density for your content.
Follow these suggestions to optimize your content for SEO.
Using Keyword Surfer Extension
Surfer SEO offers a free Chrome extension known as Keyword Surfer. This extension provides valuable SEO insights directly in your browser while you search the web.
After installing it, whenever you search for a keyword in Google, the extension will display keyword recommendations, search volume, and other related data right next to your search results.
Optimize Your Content
After gathering all the necessary data and suggestions from Surfer SEO, it's time to optimize your existing content further. Use the suggested keyword density, improve your page structure, speed up your website, and create an SEO-friendly meta description and title.
Monitor Your Progress
Regularly monitor your website's progress using the tools provided by Surfer SEO.
If your content isn't performing as well as you'd like, revisit your optimization strategy and make necessary changes.
How to Get Your Website to Rank on Page One of Google
Conduct Keyword Research TOOLS
The first step to getting your website to rank on page one of Google is to conduct basic keyword research on page seo tool. This means finding the keywords that people are searching for in your industry and targeting those keywords on your website.
One great tool for keyword research is Keyword Chef. This tool allows you to find zero search term keywords that are easier to rank for. By targeting these keywords, you can start getting traffic to your website and move up in the rankings.
Write High-Quality Content
Once you have your keywords, it's time to start writing high-quality content that targets those keywords. This means creating content that is informative, engaging, and relevant to your audience.
You can use Surfer SEO to help you write your content and also with a plugin in google docs. This tool analyzes the top-ranking pages for your target keyword and provides you with recommendations on how to optimize existing content for your content. By following these recommendations, you can improve your chances of ranking on page one of Google.
Optimize Your On-Page Elements
In addition to writing high-quality content, you also need to optimize your on-page elements. This includes your title tag, meta description, header tags, and images.
Surfer SEO can help you optimize these elements by providing you with recommendations on how to improve them. By following these recommendations, you can improve your chances of ranking on page one of Google.
Build High-Quality Backlinks
Finally, you need to build high-quality backlinks to your website. Backlinks are links from other websites that point to your website.
You can use Surfer SEO to help you find high-quality backlink opportunities. This tool analyzes the backlinks of the top-ranking pages for your target keyword and provides you with recommendations on how to build your own backlinks.
By following these steps, you can start getting your website to rank on page one of Google. Remember, it takes time and effort to achieve this goal, but with the right tools and strategies, it's possible.
Surfer SEO vs Surfer SEO Alternatives
Surfer SEO is a robust tool, but how does it stack up against other popular SEO tools like Ahrefs, Moz, and MarketMuse?
Surfer vs Ahrefs:
Ahrefs is a popular SEO tool known for its Site Explorer feature. However, Surfer SEO shines when it comes to creating new content. Its content editor provides real-time suggestions as you write, helping you beat competitors and guide you through the whole content writing and creation process.
Surfer vs Moz:
Moz is another popular SEO tool with similar features to Surfer. However, Surfer's real-time content editor gives it an edge. Moz provides a page optimization report with search term proposals, but you can't see changes in real time. Surfer, on the other hand, provides on the page seo tools, suggestions, search intent, and compares your content against your competitor's content structure.
Surfer vs MarketMuse:
MarketMuse is a content optimization tool similar to Surfer's content editor. However, MarketMuse is more expensive and doesn't offer other SEO features like Surfer's relevant keywords or site audit tools.
Remember, Surfer SEO is a tool that can greatly aid your SEO strategy, but it isn't a guarantee of top rankings. Consistently creating high-quality, valuable content is still key, and Surfer SEO can help guide you in making that content as SEO-friendly as possible.
That concludes our comprehensive guide on using Surfer SEO. We hope this tutorial was helpful and that you feel more comfortable using this powerful tool to optimize content and your website's content for SEO. Check out also our Surfer SEO Review 2023.
Good luck with your Surfer SEO journey!