05 Jan Bringing Wearables Back From the Dead
In 2013 Google Glass burst onto the scene with an attention-grabbing ad and a ton of press speculating about whether it would change the way we integrate technology into our lives forever, or if it had majorly missed the mark and would sink before it even hit the market. So far it has seemed like the doomsday predictions about wearables have come true. Google stopped producing the Google Glass in 2015, Pebble which had created a ton of buzz around smart watches has been bought by FitBit for a pittance, and aside from Apple Watches and fitness wearables there doesn’t seem to be much of a market for wearable tech in society today.
Is this the end?
However, cries that “wearables are dead” may well be premature! Just because something hasn’t been done well yet, doesn’t mean the whole concept should be scrapped. At Zuznow, we’re passionate about taking challenges just like this one and creating simple solutions that work for the business and the consumer alike. As Business Insider recently pointed out, smartwatches and other wearable tech has been floundering and has mostly been taken up by tech geeks who enjoy wearables for what they are and fitness buffs who make use of the technology’s motion sensor capabilities. However, we believe that the problem isn’t that wearable sales are slumping, the problem is that wearables in their current form are limited in how they can be seamlessly integrated into a person’s digital and real lives. If wearable tech became simple and helpful, instead of just a techie status symbol, then they would have the potential to become an indispensable part of the modern wardrobe and tech arsenal.
Not so fast!
So, how do we get wearables to come back from the grave? The answer is clear: using wearables needs to be intuitive and require next-to-no effort from the user while contributing to their quality of life. Most apps today do not integrate with wearable tech, which means that any apps that they find essential are only helpful to them via their smartphone: making a wearable a pointless purchase. If apps can’t be smoothly accessed from wearables, then the technology will never grow in popularity. Our solution is to make creating wearable-ready apps as easy as possible and to make that wearable solution useful and helpful to the consumer. Just like Amazon upgraded its Echo product in the second generation to provide more diverse functions and more useful functions, so does wearable need to become more than a pretty accessory.
Stay tuned for more information on our soon-to-be released wearable solution and see just how this innovative new technology can be brought back from the dead with a little cleverness and an understanding of what consumers are craving.